01 Generate your first viral script, free
Find ideas, package them and write scripts with an AI that remembers every creative decision you make, so your next video starts smarter than your last.
Your first script is free. No card, no trial that bills you later. No view predictions, ever.
Three coherent directions per idea: angle, title, thumbnail and hook that belong together. Selecting and rejecting here teaches your Creator Brain.
Hand over the whole site and narrate what it gets wrong before it gets it right.
Run it as a fair test with a scoreboard the viewer can argue with.
Lead with the finished page, then rewind to how it got there.
60 distinct creative directions
Every template has its own composition, visual grammar, example copy and generation prompt. Science explainers, gaming reveals, recipes, travel, true crime.
Explore the AI thumbnail generator
BEST AI TOOLSAI Tools LineupTech & AI
WORTH THE HYPE?Gadget ReviewTech & AI
NO WAYImpossible GameplayGaming
BEST TO WORSTTier RankingGaming
$2,400/DAYIncome RevealBusiness & Money
ZERO TO SOLD OUTStore Case StudyBusiness & Money
ENTROPYBig Science IdeaEducation & Science
YOUR BRAIN DOES THISPsychology ExplainedEducation & Science
25 MIN WORKOUTFollow-Along WorkoutHealth & Fitness
WHAT I EATNutrition DayHealth & Fitness
WHAT I EATWhat I EatFood & Home
INSIDE MY HOMEDream Home TourFood & Home
GOING ALONECinematic Travel VlogTravel & Adventure
7 DAYS ALONESurvival AdventureTravel & Adventure
IT GOT WORSEInternet CommentaryEntertainment
THE PERFECT ENDINGFilm & TV EssayEntertainment
THE GLOW UPBeauty MakeoverLifestyle & Beauty
A REALISTIC DAYDay in My LifeLifestyle & Beauty
24 HOURSBig Creator ChallengeChallenges & Stories
UNRECOGNIZABLEDramatic TransformationChallenges & Stories
WHICH ONE WINS?Tool ShowdownTech & AI
THIS CHANGES EVERYTHINGBreaking AI NewsTech & AI
THE FINAL BOSSBoss BattleGaming
24 HOURSGaming ChallengeGaming
FIRST $1,000Side Hustle ProofBusiness & Money
BAD DEAL?Property DealBusiness & Money
WHAT'S OUT THERE?Space MysteryEducation & Science
THIS SHOULDN'T WORKMath Made VisualEducation & Science
THE ONLY PLANWorkout PlanHealth & Fitness
I NEEDED THISMental ResetHealth & Fitness
BETTER THAN TAKEOUTHero RecipeFood & Home
THE BIG RESETSatisfying ResetFood & Home
WORTH $5,000?Luxury ExperienceTravel & Adventure
5,000 MILESEpic Road TripTravel & Adventure
INSANE TWISTSTrue Crime CaseEntertainment
WHAT HAPPENED?Culture NewsEntertainment
30 DAYS LATERSkincare ResultsLifestyle & Beauty
WE NEED TO TALKRelationship StoryLifestyle & Beauty
WE TESTED ITExtreme ExperimentChallenges & Stories
NO ONE CAN EXPLAINUnsolved MysteryChallenges & Stories
IT FINALLY WORKSCoding BreakthroughTech & AI
MY 2-HOUR SYSTEMProductivity SystemTech & AI
YOU MISSED THISHidden SecretGaming
THE WINNING MOVEPro StrategyGaming
DON'T BUY YETMarket WarningBusiness & Money
10X MORE VIEWSGrowth BreakdownBusiness & Money
ONE FATAL DECISIONHistory Turning PointEducation & Science
SPEAK IN 30 DAYSLanguage ShortcutEducation & Science
90 DAY CHANGEBody TransformationHealth & Fitness
BEAT YOUR BESTSports PerformanceHealth & Fitness
$5 DINNERBudget MealFood & Home
BEFORE / AFTERDIY RenovationFood & Home
$20 A DAYBudget AdventureTravel & Adventure
I MADE ITOutdoor AchievementTravel & Adventure
WE DISAGREEPodcast DebateEntertainment
I WAS NOT READYBig ReactionEntertainment
DRESS BETTERStyle TransformationLifestyle & Beauty
DO IT ANYWAYSelf ImprovementLifestyle & Beauty
$10 VS $10,000Cheap vs ExpensiveChallenges & Stories
I ALMOST QUITPersonal Turning PointChallenges & Stories02 Working software
Open any of them and judge the thinking for yourself. The paid app applies that standard to your whole workflow: ideas, packaging, thumbnails and scripts.
9 working tools, open in your browser, no account needed
Working software, not a demo video or a waitlist form. Judge it before you subscribe.
Every preset has its own image source, composition, example copy and generation prompt.
Nobody can honestly predict CTR, so we don't sell you a fake score for it.
Full money-back guarantee. Cancel in two clicks, keep whatever you exported.
03 Before you film
Capture and research
One line is enough. AI turns it into angles, an audience promise and the questions your video has to answer, in your niche rather than in general.
Paste a video for real stats, or add a channel to browse its recent uploads, thumbnail wall and title patterns. Turn anything you find into your own idea.
04 Full workflow
Idea → packaging → thumbnail → script. One shared memory underneath.
Creator Brain · working today
Packaging Lab · working today
Thumbnail Studio · working today
Script Studio · working today
05 Build in public
WhatToUpload launched this year. No borrowed enterprise logos, no testimonials from customers we don't have yet. What we can show you instead is the work: the tools above, and a thumbnail engine built by studying what ranks in each niche rather than guessing at prompts. Try them, read the writing, and decide from evidence.
Nobody can predict them honestly. Analysis here is qualitative and explains its reasoning.
When we have real customer numbers, they'll appear here with names attached.
Every learned preference shows its evidence and can be corrected, deleted or switched off.
Exploration 2, packaging 3, script 5, thumbnail 10. No opaque token math.
06 Creator Brain
Not every action means the same thing. Decisions are weighted by how much intent they carry, and a preference only forms once enough evidence accumulates, never from one click.
You just work
The badge is the weight. weak ×0.25 · moderate ×1 · strong ×2 · very strong ×3 · explicit ×6
Evidence accumulates
Suggestions become yours
“10 Tips for Better Video Editing”
“I Edited a Wedding Film in One Night With Tools You Already Have”
Your length. Your stakes-first style. Not “reaction content.” You rejected that six times.07 Pricing
One thumbnail from a freelance designer costs more than a month of Creator. Every plan includes the whole workflow. The tiers only change how much you can generate.
$19/mo
500 credits a month, rolling over while you stay subscribed.
Spend it any way you like. That's up to
$39/mo
1,500 credits a month, rolling over while you stay subscribed.
Spend it any way you like. That's up to
30-day money-back guarantee. If it doesn't earn its keep in the first month, email us and we refund it. No form, no retention call. Cancel anytime in two clicks.
Credits are readable, not token math: exploration 2 · packaging 3 · script 5 · thumbnail render 10. Running out mid-month? Top-ups start at 100 credits for $9. Full pricing →
08 FAQs
The things people ask before paying, answered without marketing hedging.
Still unsure about something? Email us directly. It reaches the founder, not a ticket queue.
You dump ideas into an inbox, develop them with AI into angles and openings, and every save, shortlist or rejection is logged as a decision. A background job turns accumulated decisions into preferences with confidence scores you can read, correct and delete on your Creator Brain page. Packaging, thumbnails and scripts are being built on top of that memory.
No, and it won't. Nobody can predict that honestly, so we don't fake it with scores. Analysis here is qualitative: what a title promises, what stays unresolved, whether the thumbnail just repeats the title.
No. Everything works from what you tell it and what you decide inside the app. Connecting YouTube later adds your upload history as context. It never defines the product.
It's yours. Every learned preference shows its evidence, can be corrected or deleted, and learning can be switched off entirely. No preference is formed from a single action.
A chatbot starts from zero every session. WhatToUpload accumulates structured memory: your title patterns, thumbnail style, avoided topics and rejected ideas. Six months in, the same prompt should produce results here that are visibly different, and more you-shaped.
Creator is $19/month with 500 credits, Pro is $39/month with 1,500 credits and premium models. Both include the whole workflow. You get 10 credits once when you make an account, enough for a full script, with no card required. There is no recurring free tier. The small standalone tools on this site need no account at all.
Yes. Scripts, upload kits, community posts and idea development can all be generated in 12 languages: English, Hindi, Spanish, Portuguese, French, German, Italian, Japanese, Korean, Indonesian, Arabic and Russian. Pick the language in the tool itself; the app interface stays in English for now.
AI-assisted thumbnails are allowed on YouTube. What gets punished is misleading packaging, whether a human or a model made it. That's why the thumbnail judge here checks every render against what your video actually delivers and fails anything that promises something the video doesn't. Mass-produced, deceptive content is a policy problem; using AI as a design tool is not.
09 The long game
That's the test we build against: the same idea, planned by a fresh chatbot and by your six-month-old Creator Brain, should produce unmistakably different results.
Plan your next video